Lucidity work

432 Fabric of Your Brand

432 Fabric of Your Brand is an experiment in presenting a brand as a connected system rather than a single logo.

Published 21/03/2022

PrototypesLogo & BrandingWebsite

Services

Prototypes, Logo & Branding, Website

Working focus

The build is a browser-facing HTML/PHP project with a generated bundle, static assets and six navigable areas: Lucidity, Systems Thinkers, Creatively Led, Humanity Obsessed, Strategically Driven and Galaxy. The implementation combines a landing view with deep-linked sector views, portfolio entries and animated controls. It explores how strategy, creative work, systems thinking and human meaning can be held in one interactive brand story; it does not establish any client outcome.

What this explores

432 Fabric of Your Brand is an experiment in presenting a brand as a connected system rather than a single logo.

Build notes

The build is a browser-facing HTML/PHP project with a generated bundle, static assets and six navigable areas: Lucidity, Systems Thinkers, Creatively Led, Humanity Obsessed, Strategically Driven and Galaxy. The implementation combines a landing view with deep-linked sector views, portfolio entries and animated controls. It explores how strategy, creative work, systems thinking and human meaning can be held in one interactive brand story; it does not establish any client outcome.

Interactive prototype

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