Lucidity work
Lucidity Design
Lucidity Design is the self-owned practice website, bringing the studio's strategy, identity, digital experience and publishing work into one platform.
Services
Website
Working focus
The site is structured as a working expression of the practice: clear service pathways, an evolving body of work and practical publishing sit within one connected digital system.
Summary
Lucidity Design is the self-owned practice website, bringing the studio's strategy, identity, digital experience and publishing work into one platform.
Creative direction
The digital direction balances a distinctive studio identity with a practical information structure. It gives the practice room to explain its work, show selected material and connect different parts of its offer without reducing the site to a conventional brochure.
The work
The retained record identifies the site as an internal practice platform rather than client proof. Its role is to hold the studio's public-facing identity, website and publishing activity in one place.
Services
- Website
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