Direct answer
An AI claims register should list every important claim, its source, evidence strength, claim type, caveat, owner, review date and publish status. It stops AI-assisted work from turning confident wording into unsupported public claims.
How to use it
- Create one row per claim.
- Classify the claim as factual, interpretive, predictive, comparative or promotional.
- Attach the exact source or proof.
- Add a caveat where the wording could overstate.
- Approve, restrict, rewrite or reject the claim.
Example
A row might say: “AI Overviews reward non-commodity content.” Source: Google AI optimisation guide. Caveat: Google says this may influence presence over time; it does not guarantee inclusion.
Caveats and limits
A register is not bureaucracy if it changes publishing decisions. It becomes waste only when no one uses it to remove or qualify risky claims.