Richard George Davis

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FAQ

How do you stop AI from hallucinating in strategy or content work?

Stop AI hallucinating by refusing to let it invent missing truth. Give it a locked source, separate facts from assumptions, require citations or source references for claims, label uncertain material, and run a review loop that removes unsupported additions before anything becomes public strategy, copy or advice.

June 17, 2026Last reviewed June 17, 20261 min readHow-to

Medium caveat

This answer is practical guidance, not a universal rule. Check the specifics of your site, audience, tools, legal context, and commercial risk before applying it.

Direct answer

Stop AI hallucinating by refusing to let it invent missing truth. Give it a locked source, separate facts from assumptions, require citations or source references for claims, label uncertain material, and run a review loop that removes unsupported additions before anything becomes public strategy, copy or advice.

How to use it

  • Lock the source material before asking for output.
  • Ask the AI to label source-derived facts, inferences and assumptions.
  • Turn every important claim into a claim-register row.
  • Require evidence or a caveat before publishing.
  • Patch only the unsupported section and rerun the same review checklist.

Example

An AI draft says a knowledge pack is “scientifically proven”. If the source only supports “structured and evidence-aware”, the claim is downgraded or removed. The problem is not tone; it is unsupported certainty.

Caveats and limits

This reduces hallucination risk; it does not remove the need for human review, especially for current, legal, medical, financial, technical or reputation-sensitive claims.