Direct answer
Use Search Console to find queries where your site already has impressions, weak click-through, unclear page fit or repeated question modifiers. Then compare those queries with customer objections and topic research. Prioritise questions that reveal intent and can be answered with real expertise, not only keyword volume.
Why it matters
This answer supports question-led SEO without relying on outdated rich-result tactics. It should answer one real search intent, add judgement and caveats, and avoid creating shallow pages for every keyword variation.
What to check
- Does the page answer a distinct question, not a keyword variation?
- Does it add examples, caveats and original judgement?
- Is Article + BreadcrumbList more appropriate than FAQ or QAPage markup?
Common mistake
Writing a thin page for every query variation or assuming schema guarantees search visibility.
Caveats
Low caveat risk: suitable for publication from the available source pack, but still avoid pricing, guarantees, unsupported service promises or claims not visible in the linked public ecosystem.