Direct answer
Write FAQs as useful answer articles: start with a direct answer, explain when it applies, give an example, add a caveat, and route the reader to a related service, article or resource. Do not depend on FAQ rich results. The content should still help even when no rich result appears.
Why it matters
This answer supports question-led SEO without relying on outdated rich-result tactics. It should answer one real search intent, add judgement and caveats, and avoid creating shallow pages for every keyword variation.
What to check
- Does the page answer a distinct question, not a keyword variation?
- Does it add examples, caveats and original judgement?
- Is Article + BreadcrumbList more appropriate than FAQ or QAPage markup?
Common mistake
Writing a thin page for every query variation or assuming schema guarantees search visibility.
Caveats
Low caveat risk: suitable for publication from the available source pack, but still avoid pricing, guarantees, unsupported service promises or claims not visible in the linked public ecosystem.