Direct answer
An editorial illustration commissioning brief should include the story angle, visual argument, audience, evidence sources, ethical limits, deliverables, rights, deadlines, technical specs and review criteria. It should help the illustrator interpret responsibly, not merely fill a layout slot.
How to use it
- Summarise the article or campaign in one paragraph.
- State the visual argument in one sentence.
- Attach sources, references and non-negotiable facts.
- Define visual avoidances: stereotypes, legal risks, unsupported implications.
- Clarify usage rights, sizes, formats, deadlines and approval stages.
Example
| Section | What to include |
|---|---|
| Story | Topic, angle, audience |
| Argument | What the image must make clear |
| Evidence | Source links, notes, quotations |
| Boundaries | What not to show or imply |
| Production | Format, dimensions, deadline, rights |
Caveats and limits
A commissioning brief is not a substitute for editorial judgement. It is the record that makes judgement visible.