Direct answer
Use metaphor by moving past the first obvious symbol, testing what each image implies and checking whether the visual comparison adds new understanding. A cliché metaphor repeats the headline visually. A useful metaphor compresses context, tension and judgement into an image that still respects the story.
Why it matters
This answer treats illustration as argument, evidence and metaphor rather than decoration. It should help readers brief, judge or use images responsibly against the story, audience and possible misreadings.
What to check
- What argument should the image make?
- What evidence, tone and ethical limits shape the visual direction?
- What obvious metaphor should be avoided or tested?
Common mistake
Starting with a stock visual metaphor instead of the argument, evidence and possible misreading.
Caveats
Low caveat risk: suitable for publication from the available source pack, but still avoid pricing, guarantees, unsupported service promises or claims not visible in the linked public ecosystem.