FAQ category
Websites That Work FAQ answers
Practical answers on website structure, pages, content, conversion paths, and making a site easier to use.
16 answers are grouped here. Use this page when you want the category view, or return to the main FAQ index when you want search, category, and intent filters together.
Search intent
Can I use a landing page to test a business idea before building a full website?
Yes. A landing page can test whether people understand the offer, trust the promise and take the next step before you invest in a full site. It should include one audience, one problem, one offer, proof or credibility signals, a clear call to action and behaviour tracking.
How do I know if my website has a trust problem?
A website has a trust problem when visitors understand what you offer but still do not feel confident enough to enquire, compare fairly or take the next step.
How do I organise services on a website so buyers understand them?
Organise services by buyer problem, outcome and decision stage before listing capabilities. Too many equal-looking services make buyers work too hard. Group related services, name the main offer clearly, show who each service is for and explain the next step from interest to enquiry.
How do I stop my website becoming hard to maintain?
Stop a website becoming hard to maintain by reducing unnecessary plugins, documenting key decisions, using reusable layouts, keeping content structure simple, planning updates, monitoring performance and avoiding one-off hacks nobody can support later. Maintainability is a design decision, not a cleanup task after launch.
How much content do I need before designing a website?
You need enough content to make page purpose, audience, offer, proof and calls to action clear before design starts. Final wording can still evolve, but designing with no content creates false layouts, weak hierarchy and expensive rework. Prepare sitemap, service summaries, proof, FAQs and conversion goals.
How should ownership of website accounts, files and third-party assets be agreed?
Agree ownership, administrator access, licence status, handover method and ongoing responsibility in the proposal or contract before work begins. Treat domains, hosting, repositories, analytics, source files, fonts, plugins, images, datasets and subscriptions separately: access to an account does not automatically mean that every asset or licence can be transferred.
Should I build a landing page or a full website first?
Build a landing page first when you need to test one offer, campaign or audience quickly. Build a full website when buyers need trust, service depth, proof, navigation and ongoing search visibility. A landing page validates a focused decision; a website supports a broader business presence.
What belongs on a service business homepage?
A service business homepage should quickly explain what you do, who it is for, why to trust you, what proof exists and what the visitor should do next.
What is the difference between website design and website strategy?
Website design decides how a site looks and works on the page. Website strategy decides what the site must achieve, who it serves and how visitors should move toward action.
What makes a handover usable after a project ends?
A usable handover lets the next responsible person continue without reconstructing the project from old emails, folders and private memory. It should make the important decisions, dependencies, owners, acceptance conditions, current source, known risks and next actions easy to find and safe to interpret.
What should a conversion-led WordPress website brief include?
A conversion-led WordPress brief should define audience, offer, buyer doubts, page goals, proof assets, content responsibilities, technical requirements, SEO basics, analytics needs, launch risks and post-launch care. The brief should describe the decision the website must help buyers make, not only the pages required.
What should a website handover include after launch?
A website handover should include logins, hosting and DNS notes, backup process, update responsibilities, analytics access, SEO basics, content-editing guidance, plugin and theme inventory, known limitations and support terms. Without handover, launch becomes dependency rather than ownership.
What should I fix before redesigning my website?
Before redesigning your website, fix the buyer path: offer clarity, content, proof, analytics, forms, SEO risks, technical constraints and launch criteria.
What should I fix in my website copy before redesigning the visuals?
Before redesigning visuals, fix the offer, page promise, audience language, proof, calls to action and service explanations. A prettier layout will not solve unclear copy. Good redesign work starts by deciding what the page must help people understand, believe and do.
What website proof should appear above the fold?
Above the fold, show enough proof to reduce immediate doubt: clear positioning, a specific outcome, recognised client or sector signal, credible testimonial, portfolio cue, certification or measurable result where available. Do not overcrowd the hero. Establish relevance and trust before deeper proof lower down.
Why is my website getting traffic but not leads?
Traffic without leads usually means the site is attracting attention but not resolving buyer doubt. Here’s how to diagnose offer, trust, proof, CTA and intent gaps.